Zazzle: marketplace for designs, not a white label supplier
Zazzle is a marketplace where customers buy and personalise products with designs from independent creators. You earn a royalty; Zazzle owns the sale.
No. The customer buys from Zazzle, in Zazzle's shop and in Zazzle's packaging. It is a sales channel for designs, not a producer for your brand.
How it works
Zazzle was founded in 2005. Creators upload designs and place them on products; opening a store costs nothing. Zazzle handles production, payment, shipping and customer service. A speciality is templates: buyers can change names, dates or photos themselves, which makes Zazzle strong in invitations, cards and stationery.
Royalties and fees
You set your own royalty rate within a range that Zazzle defines per product type. Since April 2025 Zazzle deducts a marketing fee of 35 to 50 percent of the gross royalty, depending on the product department. Creators who bring their own traffic through the Ambassador programme earn more on those sales, and promoting other creators' products pays a 15 percent referral commission.
What you do not get
You do not receive the customer's contact details, you cannot set the final retail price freely and you cannot put your own packaging or label on the product. If Zazzle changes its terms, as it did in 2025, your earnings change with them.
When it still makes sense
As an additional channel. If you already have designs, Zazzle can bring buyers you would never reach yourself, without any work in fulfilment. Many sellers use a marketplace for reach and a white label supplier for their own shop at the same time.
Last updated: 2026-11-13